Client dashboard — prototype

Drag a section by its handle, or use the arrows, to set the order you want. The layout is saved for you and stays that way next time.

Progress over time

From To

How far we've come

Keywords

🔥

Hot

KeywordPos.VolumeTraffic

❄️

Cold

KeywordPos.DropTraffic

🎯

Targeting

KeywordNowGoal

Work in progress

Where the campaign stands right now

Links we built

Articles

Technical

On page

Questions and answers

Ask anything, we answer within one business day

Monthly report

Video, delivered work and next month's plan

Video walkthrough

Summary

Delivered

Next month’s plan

Ahrefs overview

Compare with

Link profile

Domain Rating

Search

Organic traffic

Keywords

Ranking keywords

Backlinks

Total links to the site

Trend

Everything set to 100 at the start of the period, so the lines can be compared

Organic positions

Traffic by country

Where search visitors come from

Country	Traffic	Share	Keywords

Keywords by search intent

What people are after when they find us

AI responses

Platform	Responses	Pages

Links by domain strength

Distribution across DR bands

Who ranks for the same keywords

Circle size is the number of shared keywords

Domain	Overlap	Shared keywords	Share	Their keywords	Traffic

Pages by traffic

How many pages bring how many visits

Crawled pages

Best performing pages

Sorted by organic traffic

Page	Traffic	Keywords	Pos.

Keywords

Backlinks

Every link to the site, not just the ones we placed

Domain and page	DR	UR	Traffic	Anchor	Target page	Type	First seen

Toxic links

Disavow candidates

Domain	DR	Traffic	Anchor	Our page	Reason	Risk

Clicks, impressions and position

From To

A lower average position is better, which is why that line falls while the others rise

Top queries by clicks

Query	Clicks	Impressions	CTR	Position	Change

Top pages by clicks

Page	Clicks	CTR

Devices

Share of clicks

Opportunities

Queries in positions 5 to 15 with plenty of impressions

Query	Impressions	Position

Revenue and orders

From To

Organic revenue uses Online Store sales attributed to organic search

Sessions

Abandoned checkouts

Customer	Products	Value	Checkout	Status

Where revenue comes from

Core Web Vitals

Real visitor experience on the storefront

Metric	p50	p75	p90	p99	Good

Best selling products

Product	Qty	Revenue

Where we stand against them

Site	DR	Organic traffic	Keywords	Top three	Referring domains

Traffic trend

Compare with

These are Ahrefs estimates, not their real analytics

Keywords they have and we don't

Opportunities for next quarter

Keyword	Search	Difficulty	Who ranks	Their position

Lab test

Lighthouse, simulated device on Google's machine

A lab test loads the home page once on a throttled device with an empty cache, so it is harsher than what a returning visitor sees. Use the scores to find what to fix and the history below to judge whether it is moving the right way.

Site health

Speed test history

Date	Mobile	Desktop	LCP	CLS	TBT

Where organic traffic sits

How much of it rests on a few pages

Manual entry

For everything the APIs can't give you. Only you see this page, the client doesn't.

API arrives on its own derived our database derives it from snapshots manual you enter it here

Anything you enter shows up on the matching page right away. In the real build it is written to the database and kept.

New backlink

What we placed, with all its metrics

Month

Source domain

Path of the article holding the link

Source DR

Source traffic

Status

Anchor text

Target keyword

Our page

Date or note

Saved

Toxic link for disavow

Ahrefs flags spam, you write the reason and risk

Domain

Risk

DR

Traffic

Our page

Anchor

Reason

Saved

Content

Articles we write, with topic and target keywords

Title

Month

Path

Type

Stage

Word count

Topic

Target keywords, comma separated

Note

Saved

Technical finding

Added by hand, or from a site crawl

Issue

Type

Priority

URLs

What needs doing

How

Status

Saved

On-page item

Title tags, headings, internal links

What

Page or scope

Status

Note

Saved

Next month's plan

Shown to the client in the monthly report

Item

Explanation

Saved

Monthly report

Summary and Loom video for the selected month

Month

Video length

Loom link

Summary the client reads

Saved

Client settings

Basic details and links

Name

Domain

Note under the name

Logo letter

Google Sheet link

Saved

Where each number comes from

Every figure the dashboard shows

Data point	Source	How

Nordica Furniture

Progress over time

How far we've come

Keywords

Hot

Cold

Targeting

Work in progress

Links we built

Articles

Technical

On page

Questions and answers

Monthly report

Ahrefs overview

Trend

Organic positions

Traffic by country

Keywords by search intent

AI responses

Links by domain strength

Who ranks for the same keywords

Pages by traffic

Crawled pages

Best performing pages

Keywords

Backlinks

Toxic links

Clicks, impressions and position

Top queries by clicks

Top pages by clicks

Devices

Opportunities

Revenue and orders

Sessions

Abandoned checkouts

Where revenue comes from

Core Web Vitals

Best selling products

Where we stand against them

Traffic trend

Keywords they have and we don't

Lab test

Site health

Speed test history

Where organic traffic sits

Manual entry

New backlink

Toxic link for disavow

Content

Technical finding

On-page item

Next month's plan

Monthly report

Client settings

Where each number comes from